OUR NAME
'Ahorita' is the widely used Mexican diminutive of de word 'ahora', which means 'now' in Spanish. Theoretically, 'ahorita' means 'right now, right away or immediately." But in practical terms 'ahorita' can also refer to "in a minute, in ten minutes, in an hour, whenever I get around to it...". The exact translation then is open to interpretation.
OUR MOTTO
Difficult things are done immediately.
Impossible ones take a little bit longer.
This is a paraphrase of a dialogue line uttered by Mario Moreno Cantinflas, one of the great Mexican comedians and actors of all times, in the 1940's feature “Ahí está el detalle”, directed by Juan Bustillo Oro. It is in the last scene of this film that the famous 'cantinfleadas' are born, the particular way of speaking of Cantinflas that imitates that of the popular classes and that catapulted him to massive acclamation.
SANTI BOYERO
Creative Director, Cinematographer
Social Communication Sciences, UBA
(CABA, Argentina)
* Mulata Films (Buenos Aires, Argentina); Artistic Director, Head of Scriptwriting
* Futurebrand Argentina, Creative & Brand Strategy consultant
José ValenzuelA
Cinematographer, Drone Pilot
Film Direction, FUC
(CABA, Argentina)
* Mulata Films (Buenos Aires, Argentina); Artistic Director, Head of Scriptwriting
BROOKE KEOGH
Producer, Art Department
Music & Sound Design / International Studies
UTS (Sydney, Australia)
* Independent artist and muralist
SOFÍA FerNÁNDEZ
Still Photographer
Marketing
USES (CABA, Argentina)
* Free-lance photographer